When the path isn’t clear, that’s when we start.

Obeant is a consultancy that helps teams find clarity, direction, and focus - before jumping into execution.
We bring sharp thinking to complex marketing, brand, and business decisions.

Clarity before activity.

Most teams aren’t short of ambition. They’re short of clarity. Obeant exists to bring structure and perspective to messy strategic problems - where messaging is fragmented, priorities are blurred, and direction is unclear.

We work with teams who know something’s not landing. Not because they lack effort, but because they lack alignment.

That’s where we come in.

What guides our thinking.

  • Clarity over chaos.

    We ask better questions, find the signal, and strip away distraction.

  • Purpose before promotion.

    We define positioning, audiences, and priorities before moving into tactics.

  • No default answers.

    Every engagement is grounded in your context - not a recycled framework.

  • Consultant, not contractor.

    We’re here to think with you - not just produce outputs.

We work with people navigating complexity.

Our clients don’t fit a single role or sector. They’re people with something at stake - launching, shifting, or sharpening direction.

We’ve partnered with:

  • Founders shaping positioning and messaging

  • CMOs and brand leads needing strategic clarity

  • Commercial teams launching new propositions

  • Business leaders aligning internal and external narratives

Most work happens in complex, technical, B2B or long-cycle environments - where marketing isn’t just promotion, it’s business-critical.

Built from experience.

Obeant was created by Matthew McConnochie, a Chartered Marketer with over 20 years’ experience leading strategy, brand, and marketing across B2B industries.

He’s worked inside global organisations and alongside founders - helping them navigate complex decisions, sharpen their message, and build with intent.

Obeant reflects that approach: sharp thinking, no fluff, and clarity that leads to action.

Clarity leads to better decisions.

If you’re rethinking your direction, message, or strategy - lets make it count.